CULTURE ACTIVISTS

THE FUTURE

OF YOUR BUSINESS

WHO WE ARE

We are a full service marketing, communications and experiential agency that specialises in enabling clients to fully understand and access South Africa’s emerging Urban Market.

Our deep, personal experience of the reality of urban life, from township to city, allows us to act as a powerful enabler of value-driven relationships between our clients and this most important market.

Not only do we represent our clients’ brands, services and products into the Urban Market, but also we are able to authentically represent the desires, needs, feelings and thoughts of this emerging demographic into our clients.

This unique capability perfectly equips us in our role as Culture Activists whose mission is to unlock the future of your business.

A MEMBER OF THE GAMIRO-ISI GROUP

Blank Kanvas is a member of Gamiro-ISI, a South African, majority Black female owned group of companies encompassing a wide range of management consulting, marketing, communications and related services. See more at www.gamiro-isi.co.za.

WH
AT
WE
DO

We leverage our direct experience and deep personal and professional understanding of South African urban socio-economic reality to:

  1. Reveal and deliver key cultural, behavioural and economic Insights,
  2. Drive the development of credible, focused strategic and tactical Solutions,
  3. Deliver effective Implementation of the above to and within all urban contexts.

Through this, we enable our clients to interact with South Africa’s most important market demographic in a powerful, yet respectful and empathetic fashion.

Ultimately this facilitates the development of a meaningful, long term and mutually beneficial relationship between our clients and the Urban Market.

IN
SI
GH
TS

Blank Kanvas functions as a window into the Urban Market’s highly nuanced social and economic drivers of consumer and other behaviour.

As such, we specialise in not only testing established assumptions versus the emerging urban reality but in revealing easily overlooked social truths which have the power to inform and shape success or failure in this market.

As part of this offering, amongst others, we provide an accurate view of the following:

  • Current and expected social and cultural trends
  • Consumer bloc profiles
  • Channel relevance and viability (penetration, acceptance, usage, trends)
  • Product/service acceptance, relevance and desirability
  • Intra-market differentiation on all the above (by age, location, creed, tribe etc.)

SO
LU
TIO
NS

Blank Kanvas utilises its deep insight into and understanding of the Urban Market to underpin the development of highly viable solutions to your business and marketing problems or opportunities. These solutions include:

  • Product/service strategy
  • Marketing and Communications Channel strategy
  • Marketing and Packaging strategy
  • Behavioural Change strategy
  • Social Marketing strategy
  • Tactical and intervention based solutions to specific problems or opportunities

IM
PLE
ME
NT
ATI
ON

The best solutions can only be successfully expressed through commensurately powerful and economically viable implementation. In this sense, Blank Kanvas combines its extensive knowledge as to what works best within the Urban Market with the ability to deliver effective implementation across the following fields and channels:

  • Events and experiential: From small activations to the largest scale events (e.g. music festivals, national and international conventions) and including equipment provision, set design and fabrication.
  • Brand development and management
  • Talent and/or influencer identification and recruitment
  • Digital Full service
    • Design
    • UX
    • Web
    • Mobile
    • CRM and Marketing automation
    • Online business enablement
    • Email marketing
    • Mobile and desktop app development
    • Event attendance management
  • Social Media and Influencer campaigns
  • Video and virtual reality (VR)
  • Below the line and direct communications
  • Through the line and Integrated campaigns
  • Above the line: radio, television, print
  • TV production
  • Marketing and communications strategy
  • Creative conceptualisation and execution

Blank Kanvas truly and proudly traces and retains its roots within the urban
market.

Its founders were born into the gritty reality of life in the townships and cities of this country. To this day they actively immerse themselves in that broad reality, and through this and their complementary roles as well known public personalities, thought leaders and social entrepreneurs, they retain a direct finger on the vibrant, profoundly dynamic pulse of this essential demographic. This credibility, experience and knowledge underpins a professional service offering that can confidently, express itself within any business or competitive context.

loyiso

LOYISO MDEBUKA

FOUNDER DIRECTOR

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vincent

VINCENT MANZINI

FOUNDER DIRECTOR

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heather

HEATHER SONN

DIRECTOR

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CURRENT CLIENTS

city_of_cape_town
hunters
bains
distell
sab
vodacom
santam
redbull
old_buck_gin
castle_lite
halls
bush_mills
bisquit_coqnag